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What is Revenue Enhancement?
Revenue enhancement is a critical factor in eCommerce success, and UltraCart provides a powerful suite of tools designed to increase your earnings without requiring additional third-party software. From recovering lost sales due to failed payments to optimizing upsell opportunities, these built-in features ensure that you make the most of every customer interaction.
- Recover Lost Sales with automated Accounts Receivable Retry
- Boost Order Value through strategic Upselling
- Prevent Fraud and Minimize Risk with AVS Capture
- Reduce Customer Churn via Automated Billing Updates
- Optimize Performance with A/B Testing to increase conversions
Let’s explore how each of these revenue-enhancing features can help grow your business effortlessly.
Recover Lost Sales with Accounts Receivable Retry
Automatically recover failed payments to save revenue and reduce churn
Declined transactions can cost you thousands in lost sales, but UltraCart’s Accounts Receivable Retry automates the recovery process. When a payment fails, the system:
- Automatically reattempts the transaction on a set schedule, increasing the chances of a successful charge.
- Notifies customers via email, providing an easy way for them to update their payment information.
This effortless system ensures you retain more revenue each month without manual intervention.
Increase Order Value with Smart Upselling
Encourage customers to add more to their cart with strategic upsell offers
UltraCart’s Upsell Engine gives you full control over increasing your average order value (AOV) through:
- Pre-Checkout Upsells – Present premium versions, add-ons, or bundles before the customer completes their purchase.
- Post-Checkout Upsells – Offer complementary products after checkout with a seamless one-click experience.
- A/B Testing & Analytics – Experiment with different upsell offers and track their performance to maximize conversions.
With intuitive tools and built-in testing, UltraCart helps you create high-converting upsell paths that boost revenue effortlessly.
UltraCart's Upsell, Cross-Sell & Downsell engine
Prevent Fraud with Address Verification (AVS) Capture
Identify high-risk transactions before processing payments
Fraudulent transactions can lead to chargebacks and lost profits. UltraCart leverages Authorize.Net’s Address Verification System (AVS) to:
- Flag mismatched billing details before a payment is processed.
- Hold questionable transactions for manual review, reducing fraudulent activity.
This added layer of security helps protect your business while keeping legitimate transactions moving smoothly.
Retain Customers with Automated Billing Updates
Ensure seamless payments and prevent revenue loss from expired cards
UltraCart helps reduce involuntary churn by capturing failed transactions and moving them to Accounts Receivable. The system then:
- Automatically retries the charge, securing the sale without additional effort.
- Emails the customer, prompting them to update their billing details.
This added layer of security helps protect your business while keeping legitimate transactions moving smoothly.
Optimize Performance with A/B Testing & Experiments
Use real customer data to improve conversions and increase sales
Want to know what works best for your store? UltraCart’s A/B Testing & Experiment Engine allows you to:
- Test Different Checkout Experiences – Experiment with layouts, payment options, and messaging to see what converts best.
- Optimize Product Pages – Try different images, descriptions, and call-to-action buttons to maximize sales.
- Run Theme & URL Experiments – Test entire StoreFront designs and landing pages to find the highest-performing versions.
- Automate Experiment Resolution – UltraCart shifts traffic to the best-performing variant, ensuring maximum profitability.
A/B testing takes the guesswork out of optimization and provides data-driven results that help you increase conversions
Learn more about A/B Testing in UltraCartReady to Launch Your Online Store? It's Easier Than You Think!
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