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  • Flows
  • Lists
  • Segments
  • Detailed Analytics
Communication Simple Campaigns

Campaigns

Build simple single step emails or complex multi-step campaigns.

Use the visual builder to construct and customize emails. Choose a template, select your list or segment, and hit send.

  • Combine multiple lists and segments to deliver to an engaged audience.
  • Receive valuable analytics for each campaign step and customer interaction.
  • Automate changes to customer data, segments and lists based on campaign data.
Communication Multi Step

Flows

Leverage user behavior and system flags to automatically initiate marketing campaigns, item review requests, abandon cart coupons, user segmentation, physical postcard delivery and additional sophisticated flow steps.

Communication Lists

Lists

A list is a way of grouping customers based upon subscribing to the particular list. Populate lists via signup forms on your website or through webhook subscriptions (from a lead generation quiz for example).

Import existing contacts from a spreadsheet, a connected third party email provider (MailChimp, Klavyo, Campaign Monitor, Constant Contact and more), or use your current UltraCart customer list.

Communication Segments

Segments

A segment is a dynamic list of people created based upon specific behavior or triggers. You can set up triggers such as “Did this user open an email?” or “Has this person abandoned their cart?”. Segments make it easier to choose the right audience for your campaigns.

Segments provide seamless integration with Facebook custom audiences.

Communication Analytics

Detailed Analytics

Not all campaigns are created equal. Communication and Marketing analytics provide all the numbers you need to understand your audience better. Detailed flow, campaign and individual customer analytics help you learn what works and what doesn’t. Deliver relevant marketing to customers based upon their behavior and track the effectiveness of each individual interaction.

Custom Checkout Resources

Dynamic Experimentation

Use experiments in your communication flows to test marketing messages and promotions. Remove the guesswork and number crunching and let UltraCart do the heavy lifting for you.

  1. Set up two or more promotional variants.
  2. Establish the duration for the experiment.
  3. Set the winning criteria.
  4. At the end of the set duration, automatically determine the winning experiment variant.
  5. Isolate all remaining flow traffic to the most effective variant automatically.
Custom Checkout Resources

Tracking Data

Make meaningful and informed marketing decisions based on unified analytics. UltraCart collects detailed statistics on the customer from end-to-end. Automatic UTM tracking of all email marketing.

  • Compare flow and campaign statistics.
  • Analyze Individual flow and campaign step performance.
  • View individual customer data and behavior as they interact with your campaigns and your StoreFronts.
Custom Checkout Resources

Advanced

Take advantage of advanced features to reach your audience and gather a comprehensive view of user interactions.

  • Add users to your lists from external survey or quiz platforms.
  • Email customers external offers that track behavior with unique identifiers.
  • Monitor behavior outside fo the UltraCart platform with server-to-server API based tracking.
Custom Checkout Resources

Automation With Flows

Flows allow you to customize and automate your customer interactions visually. Use flows to create something as simple as a single email campaign or as complex as an abandoned cart flow that tests different promotions to recover lost sales opportunities.

User Flows provide granular analytics associated with specific steps. These details can be utilized to continually refine and optimize the individual triggers and interactions.

Example Flows

  • Abandon Cart - sent after a customer abandons their cart. You can apply a unique coupon code to the cart during the flow to incentivize purchase.
  • Encourage Reviews - triggered after an order ships and typically delayed several weeks. Allows the customer to write a verified purchaser review without having to signup for a customer profile or login.
  • Item Back In Stock - Allow customers to signup for a notification when an item returns to inventory. A pre-populated cart with the items is sent to the customer for quick checkout.
  • Auto Order Recovery - Once an auto order is canceled or disabled, email the customer with an offer to re-establish their auto order. Incentivize them with coupons.