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08/28/2024
Dive into the transformative power of integrating UltraCart's platform with Google BigQuery. This partnership enables merchants of all sizes to access enterprise-grade data analytics without needing deep expertise in data science.
Why BigQuery?
In this webinar we explain the primary motivations behind UltraCart's decision to integrate BigQuery into its ecosystem. Merchants often struggle with manual data extraction, complex ETL (extract, transform, load) processes, and the expense of maintaining large databases. BigQuery eliminates these obstacles by offering a cloud-based, scalable solution. With its capability to handle vast amounts of hierarchical data, such as order records, BigQuery ensures that even small and medium-sized businesses can analyze their data at an enterprise level.
Key advantages of BigQuery include:
- Cloud-based Architecture: Removes the need for expensive infrastructure and allows for easy scaling as businesses grow.
- Nested Data Handling: BigQuery excels at managing complex data objects, reducing the need for multiple database tables.
- Real-Time Data Access: Changes to the data warehouse can be reflected within a minute, providing near real-time analytics.
- Security: BigQuery offers robust security measures with different levels of data access based on sensitivity, ensuring that merchants can handle their data securely.
BigQuery in Action
BigQuery can handle complex queries with remarkable speed, from basic order counts to deep customer lifetime value analyses. By pulling data from various sources like UltraCart, Facebook, and even Amazon, merchants can get a holistic view of their business. This capability is invaluable for tracking performance across different sales channels and understanding the true impact of marketing efforts.
Key Features Showcased:
- Speed: Queries, even on large datasets, typically run in seconds.
- Flexibility: BigQuery integrates seamlessly with various tools like Looker, Power BI, Google Sheets, and Tableau, enabling customized reporting.
- Comprehensive Data Handling: From screen recordings to cohort analysis, BigQuery offers merchants the ability to dig deep into their data and derive actionable insights.
Getting Started with BigQuery
Merchants can turn on the UltraCart data warehouse feature, which automatically populates BigQuery with all their historical data. Scalelean has also introduced a custom GPT that provides sample queries, making it even easier for merchants to start querying their data without needing advanced SQL knowledge.
For merchants looking to expand their data analytics capabilities, Scalelean recommends Funnel.io as a valuable tool for integrating advertising data into BigQuery. By consolidating data from various platforms, merchants can achieve a unified view of their business, enabling them to make more informed marketing decisions.
Practical Applications and Success Stories
The webinar also highlighted real-world applications of UltraCart’s BigQuery integration. For example, Barton Publishing was able to query millions of records for pennies, resulting in significant business improvements. Kirsti Hegg from Parlor Games shared her experience of integrating BigQuery with Looker to gain insights into customer acquisition costs and marketing efficiency. This data-driven approach allowed her to make more informed decisions, even when dealing with challenges like fraudulent orders.
Kirsti emphasized the power of BigQuery in handling granular data, such as tracking daily new customer acquisition costs and marketing efficiency. This level of insight has enabled her business to scale effectively while maintaining a clear understanding of performance across multiple channels.
Conclusion
The integration of UltraCart with Google BigQuery is a game-changer for eCommerce businesses. It democratizes access to powerful data analytics tools that were once only available to large enterprises. Whether it’s optimizing marketing spend, tracking customer lifetime value, or handling complex data queries, UltraCart and BigQuery provide merchants with the tools they need to make data-driven decisions that drive growth.
For merchants ready to take their data analytics to the next level, now is the time to explore UltraCart’s BigQuery integration. With free storage and low query costs, this solution offers unmatched value for eCommerce businesses of all sizes.
Next Steps
Merchants interested in learning more can visit docs.ultracart.com for comprehensive documentation and sample queries. Additionally, Scalelean offers support for those who need help getting started with BigQuery or advanced customizations. The next webinar will dive deeper into live query development, helping merchants unlock even more value from their data.