In today’s competitive eCommerce landscape, the brands that succeed are the ones that understand their data—and use it effectively. UltraCart empowers you to make smarter, data-driven decisions by delivering analytics in multiple critical areas of your online business. From real-time dashboards to granular testing metrics and BigQuery-powered deep dives, UltraCart gives you a 360° view of your operations and customer behavior.
Unified Analytics Across Your Entire eCommerce Ecosystem
With UltraCart, you don’t just get one place to view data—you get a comprehensive ecosystem of analytics. The Analytics Dashboard provides holistic business insights, consolidating vital metrics like total sales, profit, expenses, average order value, conversion rates, repeat customer rate, and traffic sources. You can drill down by storefront, date range, or sales channel to evaluate individual performance or get a complete picture of your business.
Use filters to compare week-over-week, month-over-month, or custom date ranges to understand trends and make informed decisions. Whether you’re optimizing one StoreFront or analyzing your entire enterprise, UltraCart ensures you’re always operating with clarity.
Key Metrics Include:
- Online store visits by location, traffic source, or device
- Top-performing products and landing pages
- Marketing-attributed sales and profits
- API call data and social traffic conversions
Granular Customer Insights at Your Fingertips
Want to know how specific customers are engaging with your brand? UltraCart’s Customer Management Dashboard reveals individual customer journeys—email opens, page views, initiated checkouts, purchased products, and shipping activity. Combine that with data on customer Lifetime Value (LTV) and interaction history, and you’ll uncover valuable patterns to inform retargeting strategies, loyalty campaigns, and personalized offers.
Test, Optimize, and Win with Built-in Experiments
UltraCart’s native A/B testing tools go beyond simple button tests—they offer deep analytics across StoreFronts, product pages, and upsell flows. Each experiment captures data like:
- Add-to-cart rates
- Initiated checkouts
- Conversion rates and revenue per session
- Average session duration
Experiments can automatically declare winners based on your chosen success metric, update your live content, and even archive the test structure. This system eliminates guesswork and amplifies what works—backed by real-time analytics.
Smart Upsell and Cross-Sell Analytics
Every upsell, cross-sell, and downsell is tracked in real-time with UltraCart’s built-in reporting. Compare offer variations, monitor conversion rates, and fine-tune your upsell sequences based on actual performance. You can even run Upsell Path Experiments, using automation to route traffic to the best-performing versions automatically.
Measure Marketing Campaign Impact with Flow Analytics
From email opens and click-throughs to full revenue attribution, UltraCart’s campaign and flow analytics show how your automated marketing efforts are performing—step by step. Evaluate results at the macro level or zoom into specific campaign stages to improve targeting and message timing.
Go Deeper with the Data Warehouse
For advanced users and analysts, UltraCart’s Data Warehouse integration with Google BigQuery unlocks limitless possibilities. Merge StoreFront, order, and customer data for comprehensive analysis. Run SQL queries, build custom reports, or power external BI dashboards with precision.
This level of access is perfect for teams looking to explore predictive analytics, multi-touch attribution, and in-depth performance modeling.
One Platform.
Multiple Views.
Complete Control.
Unlike platforms that require external tools for data visualization, UltraCart centralizes everything:
- Real-time dashboards for day-to-day insights
- Individual customer and transaction views
- Integrated A/B and upsell experiment analytics
- Flow-level campaign performance tracking
- BigQuery-powered Data Warehouse for enterprise-level analysis
No plugins, no third-party connectors—just a powerful system built to show you what matters, where it matters.
Empower Your Growth with UltraCart Analytics
From optimizing conversions to understanding your most profitable channels, UltraCart provides the tools and insights you need—exactly where you need them. With analytics embedded throughout your platform and enhanced by Google BigQuery, UltraCart turns your data into a growth engine.
See smarter. Act faster. Grow stronger—with UltraCart Analytics.