Customer reviews are essential for eCommerce success—they build trust, improve SEO, and influence purchasing decisions. With UltraCart’s Review Engine, merchants can easily add, manage, and customize customer reviews directly on their product pages. Here’s a breakdown of how to set up UltraCart Reviews and make the most of its features to enhance customer experience and boost conversions.
1. Setting Up UltraCart Reviews
Basic Configuration: Start by navigating to Home > Configuration > Items > Reviews within your UltraCart account. Here, you can access essential setup tools, including:
- Rating Scale: Choose a 1–5 or 1–10 scale to standardize ratings across products.
- Terms and Conditions: Define clear guidelines for reviews to ensure consistency and legal protection.
- Store Recommendations: Enable an overall store rating to capture feedback on customer service, shipping, and other factors beyond the product itself.
- Customer Media: Allow customers to submit images and videos with reviews, enhancing credibility and visual appeal.
2. Reviewer Profile Customization
Setting Up Reviewer Profile Questions
UltraCart Reviews lets you gather insights on reviewers by asking profile questions (e.g., experience level or preferences). You can choose formats like text fields or dropdowns, helping categorize reviewers for better insights.
3. Customizing Item Templates
Create item-specific review templates to collect detailed feedback on aspects like durability, appearance, or performance. UltraCart allows for template customization, so merchants can tailor criteria to each product type, enhancing the relevance and accuracy of feedback.
4. Deploying Reviews to Your Storefront
Implementing Reviews Into StoreFronts
Using the UltraCart Visual Builder, you can add the ItemReviewSummary and ItemReviewListForm elements to product pages. For a faster setup, UltraCart offers a pre-configured .cjson file, which you can upload and customize to match your brand.
5. Moderating and Managing Reviews
Before going live, reviews must be approved. UltraCart’s unapproved reviews dashboard helps streamline approvals, and you can also edit, delete, or categorize reviews (e.g., highlighting expert or trusted customer feedback) to ensure quality and relevance.
6. Integrating Reviews with Customer Profiles
UltraCart ties reviews to customer profiles, offering additional tools to feature expert voices or auto-approve consistent, high-quality feedback. This integration also allows for sharing reviews across similar products, creating a more robust and efficient review system.
Final Thoughts
UltraCart Reviews provides a flexible, feature-rich review system that empowers merchants to engage customers and improve the online shopping experience. Setting up and customizing reviews enhances credibility and helps customers make confident purchasing decisions, driving growth for your eCommerce store.