UltraCart provides three main methods for A/B testing content: within a specific StoreFront using the Experiment component, across an entire StoreFront theme, or based on a specific URL. This guide will focus on setting up an Experiment component to test content within a StoreFront.
Once all variants are ready, return to the main Experiment component (that wraps the variants), ensure the settings are correct, and click the "Start Experiment" button.
While your experiment is running, you can monitor its progress anytime by navigating to your StoreFront in the UltraCart backend and selecting "Experiments" under the "Content" section within the StoreFront menu.
In this section, you can track all your active experiments and add additional URL and theme experiments. Each experiment will be listed here for easy tracking and monitoring of progress.
UltraCart automatically identifies the winning variation, promotes that content, and cleans up the rest of your template. An automated email will include a .CJSON attachment with a complete copy of the experiment hierarchy for archival purposes. This process allows you to create, run, and finalize experiments without manual cleanup—like a "fire and forget" system that always hits its target.
If you're ready to declare a winner before the experiment duration ends, navigate to the page with the experiment in your StoreFront and click "Edit." Open the settings for the specific experiment variant and click the "Promote Content" button to end the experiment, eliminate other variants, and finalize the winning content.
By implementing A/B testing with UltraCart's Experiment component, you can optimize your StoreFront's content, improving user engagement and boosting sales. This targeted approach ensures you deliver the most effective content to your audience, maximizing your ecommerce potential.
Complete documentation on setting up and managing experiments within UltraCart